Posts Tagged 'flat bottom bag'

Makeup Bag Re-branding

I’m calling them Flat Bottom Bags now!

I ran into some makeup bag related confusion last market season, such as:

Boy- “Dad! Can I get this bag! It has dinosaurs on it!”
Adult- “No, makeup bags are for women.”

Woman- “Oh I just love this bag! But I really don’t need anymore makeup bags…”
Me- “You can use it for other things, like-”
Woman-“Its says makeup bag.”

Woman- “This is a pretty big pencil case.”
Me- “Oh, that’s a makeup bag.”
Woman-“Never mind.”

This was totally new for me, and I changed them to “Toiletry Bags” about halfway through the season. It opened them up but still left them in a niche category that most people couldn’t see past.

So I’ve changed them across the board- in my Etsy shop and will make new in-person signs. In each Etsy listing, I started by listing 5ish things that the bags can be used for, and went on to update every bag listing in the shop to start with the same information. It will probably be beneficial to make larger price signs for markets, and include the “can be used for” list on them as well.

I’m hoping this will convert more sales and allow people to see the bags for what they are: bags with almost endless uses.

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Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

July 2019
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It's Fluff! Curious, master napper, likes to try new veggies.

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