Posts Tagged 'etsy'

New in the Shop: Pin Cushions

A few years ago, I made a pin cushion out of a plastic dinosaur. It was fun, and it quickly became my most-used pin cushion. I made an extra and put it in the shop, and since then have wanted to add more. So I (finally) did!

As an aside: most people know that it takes me AGES to finish projects for them. Like, YEARS. Like, HALF A DECADE. It’s one of the reasons I don’t like to take on custom orders for my shop. But even my own projects take me forever, so at least I’m consistent?

Anyway, I made a couple of dinosaurs:

And a couple of other animals:

You can find them now in the Housewares section!

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Sales Stats- Q1

Last year, I had an unadvertised promotion where I sent mini pouches out with some orders. I wanted to see if it drove sales, but I had no way to measure this information.

So I dove into 2018 with a sales-measuring plan. I had a sale every week from January through March, aka Quarter 1. Some I advertised, some I didn’t. Some were for specific shop sections, some offered free shipping, and some had a minimum item requirement. And this is what I learned:

1) Sharing product images or sales details on social media drove people to the shop, but most sales still came from people browsing Etsy.

2) Sales requiring a purchase of 2+ items yielded more sales of 2+ items, but not significantly.

3) Item requirement was more successful than money requirement. Buy 2+ items & save 15% did better than spend $25, save 15%.

4) Sales for specific sections of the shop didn’t seem to yield more sales to those sections.

5) Just running a sale, ANY sale, increased traffic to my shop. I think it’s Etsy sale algorithm, where they’ll actually advertise sales and let you pick if you’re looking for free shipping.

Moving forward: Etsy is pushing free shipping. They want sellers to offer it, even when the sellers don’t think it is best for their shop. So Q2 is going to focus on shipping. I’m starting with fixed $2 domestic /$10 international shipping fees and have raised some prices in the shop to offset the price difference. I’ll let you know how it goes!

 

The Organic Collection is back!

I’m happy to announce that The Tragic Whale Organic is making it’s way back into the shop! There’s just a few bags to choose from right now- large makeup bags and a couple of pencil cases- but now that I’ve dug out my organic cotton thread I’m basically unstoppable.

I make all the Organic Collection bags using GOTS certified organic cotton fabric AND thread. More organic materials means lower impact on the environment.

Here’s a couple of the new bags:

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Find these and the rest of the collection here:

https://www.etsy.com/shop/TheTragicWhale?ref=hdr_shop_menu&search_query=organic+collection

It’s the Summer Sale!

Hello! And welcome to The Tragic Whale‘s sort-of-annual summer sale! This year, please enjoy

$5 off when you spend $25 or more, with coupon code: SUMMER5OFF25

$10 off when you spend $50 or more, with coupon code: SUMMER10OFF50

$25 off when you spend $100 or more, with coupon code: SUMMER25OFF100

Sale goes until Thursday, June 23rd at Midnight!

The Tragic Whale Shop

And there’s nearly 100 new items in stock!

The Tragic Whale Shop

Enter coupon code at checkout. Cannot be combined with other discounts. Offer valid online only.

 

The Summer Sale!

Summer is finally here, officially! And what better way to welcome the onset of feeling awkward in your swim suit than with a sale :)

SUMMER20

3 Days. 20% off everything. Traveling this summer? Need a makeup bag or pencil case to help organize your travel bag?

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Mini pouches are great to clip on a belt loop for roller blading and bike rides! Maybe you want to size down your George Costanza wallet to a card sleeve? There’s something for almost anyone.

End Wednesday at midnight. Tell your friends!

SUMMER20

New in the shop: 3 new sections!

You’ll find 3 new sections in the shop this month: Sale, Zipper Pouches, and Wallets!

Zipper Pouches: This section is making a comeback. I decided they have a place in the shop again and have been working on some new designs. And most of them will be fancy pouches, with double or triple panels and stitching details. I think the new ones are really fun, and they’re fun to make, too!

Wallets: I briefly carried card sleeves in my shop about 2 years ago. At the time, I ultimately decided to nix them to concentrate my time on pencil cases and makeup bags. But I’ve wanted to offer money and card storage for a long time, and these little puppies are coming back. I’m planning to develop at least 2 more wallet-esque designs in the near future, to round out the section.

Sale: As I work on expanding my shop and tweaking the items I offer, some thing fall by the wayside. Mini pouches went from having key rings to lobster clasps. Front pocket clutches were sized down because the smaller ones sell better. Makeup bags got a new shape. As the new things take over, I don’t know what to do with the old ones. Now they have a home! Everything is priced at least 50% off and are mostly discontinued designs.

I’ve also been toying with the idea of offering seconds in the shop. Maybe the zipper is a little wonky, or there is a fabric wrinkle I couldn’t get out, or there is a weird mark on the fabric I didn’t realize until I was done with it. Currently, I keep them aside or offer them to friends. Just like the sale items start with “sale” in the title, these would start with “second,” and I’d explain about how I spilled candle wax all over it or that because the print is silk-screened on it got a distressed look to it when I was pulling the bag right side out. I’m not 100% sold on it yet through.

How do the new sections look and should I consider offering seconds in the shop?

New in the shop: Coasters

One of my shop-related goals for the year is to introduce a new product every month. This will help to expand my shop inventory and push my creativity, as well as experiment with what my best products are. This month, I’ve introduced coasters!

photo

These fabric coasters have 4 layers to them. The top is cotton fabric, the same material I make bags with. Next is a layer of interfacing. Again, like my bags, the interfacing serves to help the coasters keep their shape. I wanted something semi-stiff, not something flopping all over the place. Next is a layer of white muslin.

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The bottom is a layer of white select grip, which is that stuff you line cabinets and drawers with so your dishware isn’t sliding around.

photo 1 (1)

I wanted a non-slip coaster, something that will securely protect your table tops. Select grip doesn’t leave marks, because it isn’t colored. And it’s washable! This is super important because I want everything I make to be able to go in a washing machine.

Currently, I’m offering One of a Kind sets of 2 or 4 coasters. I hope to eventually offer a selectable set size of 2 to 8 coasters.


Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

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It's Fluff! Curious, master napper, likes to try new veggies.

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