Posts Tagged 'etsy'

Moving to Monday Updates

For years, I’ve made bags throughout the week and then put everything on pause when I had a sunny day (love that natural light) to take pictures, edit, create listings, and then decide when I would add what into the shop. The process is good in that adding new items multiple times a week boosts your search analytics, but in all honesty it’s time consuming. On top of that, I share my work space with my husband and there are a couple of times a week where I will pause sewing so he can make phone calls.

I’ll be the first to say that I don’t always manage my time well and it’s something I’m working on. So it would make sense for me to save the photo uploading, editing, and creating listings for those times when I’m respectfully not sewing. Making them live takes about the same amount of time for 5 listings as it does for 30, so I can save a little bit of time throughout the week if I do it all on one day. Enter in: Monday Updates.

I’ll take pictures when I have good light, work on the boring part during quiet time, and spend some time on Monday mornings renewing expired listings and sharing all the new ones. I’m not concerned with where my shop falls into search analytics right now because the “new and improved” system seems to only benefit shops offering free shipping. I tried it last week and actually was able to turn out more bags than usual!

Running your own business is a constant learning process. I know I make quality products, and now is the time to focus on quality time management.

Makeup Bag Re-branding

I’m calling them Flat Bottom Bags now!

I ran into some makeup bag related confusion last market season, such as:

Boy- “Dad! Can I get this bag! It has dinosaurs on it!”
Adult- “No, makeup bags are for women.”

Woman- “Oh I just love this bag! But I really don’t need anymore makeup bags…”
Me- “You can use it for other things, like-”
Woman-“Its says makeup bag.”

Woman- “This is a pretty big pencil case.”
Me- “Oh, that’s a makeup bag.”
Woman-“Never mind.”

This was totally new for me, and I changed them to “Toiletry Bags” about halfway through the season. It opened them up but still left them in a niche category that most people couldn’t see past.

So I’ve changed them across the board- in my Etsy shop and will make new in-person signs. In each Etsy listing, I started by listing 5ish things that the bags can be used for, and went on to update every bag listing in the shop to start with the same information. It will probably be beneficial to make larger price signs for markets, and include the “can be used for” list on them as well.

I’m hoping this will convert more sales and allow people to see the bags for what they are: bags with almost endless uses.

New in the Shop: Pin Cushions

A few years ago, I made a pin cushion out of a plastic dinosaur. It was fun, and it quickly became my most-used pin cushion. I made an extra and put it in the shop, and since then have wanted to add more. So I (finally) did!

As an aside: most people know that it takes me AGES to finish projects for them. Like, YEARS. Like, HALF A DECADE. It’s one of the reasons I don’t like to take on custom orders for my shop. But even my own projects take me forever, so at least I’m consistent?

Anyway, I made a couple of dinosaurs:

And a couple of other animals:

You can find them now in the Housewares section!

Sales Stats- Q1

Last year, I had an unadvertised promotion where I sent mini pouches out with some orders. I wanted to see if it drove sales, but I had no way to measure this information.

So I dove into 2018 with a sales-measuring plan. I had a sale every week from January through March, aka Quarter 1. Some I advertised, some I didn’t. Some were for specific shop sections, some offered free shipping, and some had a minimum item requirement. And this is what I learned:

1) Sharing product images or sales details on social media drove people to the shop, but most sales still came from people browsing Etsy.

2) Sales requiring a purchase of 2+ items yielded more sales of 2+ items, but not significantly.

3) Item requirement was more successful than money requirement. Buy 2+ items & save 15% did better than spend $25, save 15%.

4) Sales for specific sections of the shop didn’t seem to yield more sales to those sections.

5) Just running a sale, ANY sale, increased traffic to my shop. I think it’s Etsy sale algorithm, where they’ll actually advertise sales and let you pick if you’re looking for free shipping.

Moving forward: Etsy is pushing free shipping. They want sellers to offer it, even when the sellers don’t think it is best for their shop. So Q2 is going to focus on shipping. I’m starting with fixed $2 domestic /$10 international shipping fees and have raised some prices in the shop to offset the price difference. I’ll let you know how it goes!

 

The Organic Collection is back!

I’m happy to announce that The Tragic Whale Organic is making it’s way back into the shop! There’s just a few bags to choose from right now- large makeup bags and a couple of pencil cases- but now that I’ve dug out my organic cotton thread I’m basically unstoppable.

I make all the Organic Collection bags using GOTS certified organic cotton fabric AND thread. More organic materials means lower impact on the environment.

Here’s a couple of the new bags:

DSCN9054DSCN9011DSCN9083

Find these and the rest of the collection here:

https://www.etsy.com/shop/TheTragicWhale?ref=hdr_shop_menu&search_query=organic+collection

It’s the Summer Sale!

Hello! And welcome to The Tragic Whale‘s sort-of-annual summer sale! This year, please enjoy

$5 off when you spend $25 or more, with coupon code: SUMMER5OFF25

$10 off when you spend $50 or more, with coupon code: SUMMER10OFF50

$25 off when you spend $100 or more, with coupon code: SUMMER25OFF100

Sale goes until Thursday, June 23rd at Midnight!

The Tragic Whale Shop

And there’s nearly 100 new items in stock!

The Tragic Whale Shop

Enter coupon code at checkout. Cannot be combined with other discounts. Offer valid online only.

 

The Summer Sale!

Summer is finally here, officially! And what better way to welcome the onset of feeling awkward in your swim suit than with a sale :)

SUMMER20

3 Days. 20% off everything. Traveling this summer? Need a makeup bag or pencil case to help organize your travel bag?

DSCN7653

Mini pouches are great to clip on a belt loop for roller blading and bike rides! Maybe you want to size down your George Costanza wallet to a card sleeve? There’s something for almost anyone.

End Wednesday at midnight. Tell your friends!

SUMMER20


Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

March 2019
S M T W T F S
« Feb    
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Enter your email address to follow this blog and receive notifications of new posts by email.

It's Fluff! Curious, master napper, likes to try new veggies.


%d bloggers like this: