Posts Tagged 'etsy sales'

Sales Stats- Q1

Last year, I had an unadvertised promotion where I sent mini pouches out with some orders. I wanted to see if it drove sales, but I had no way to measure this information.

So I dove into 2018 with a sales-measuring plan. I had a sale every week from January through March, aka Quarter 1. Some I advertised, some I didn’t. Some were for specific shop sections, some offered free shipping, and some had a minimum item requirement. And this is what I learned:

1) Sharing product images or sales details on social media drove people to the shop, but most sales still came from people browsing Etsy.

2) Sales requiring a purchase of 2+ items yielded more sales of 2+ items, but not significantly.

3) Item requirement was more successful than money requirement. Buy 2+ items & save 15% did better than spend $25, save 15%.

4) Sales for specific sections of the shop didn’t seem to yield more sales to those sections.

5) Just running a sale, ANY sale, increased traffic to my shop. I think it’s Etsy sale algorithm, where they’ll actually advertise sales and let you pick if you’re looking for free shipping.

Moving forward: Etsy is pushing free shipping. They want sellers to offer it, even when the sellers don’t think it is best for their shop. So Q2 is going to focus on shipping. I’m starting with fixed $2 domestic /$10 international shipping fees and have raised some prices in the shop to offset the price difference. I’ll let you know how it goes!

 

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Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

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It's Fluff! Curious, master napper, likes to try new veggies.

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