Archive for the 'The Shop' Category

Ladies’ Night Gift Bag Promotion

A few weeks ago, I was a vendor at Leominster’s Ladies’ Night Out event. It was pretty neat- they close down a street next to Monument Square and everyone sets up in the street! They put together gift bags for the first 200 ladies to arrive, and vendors were encouraged to donate something for the bags. But I’m not in a position to donate 200 bags! What could I do?

(First time EVER remembering to take a picture of an event, not just my table area).

My friend at City Hall had the solution. She suggested taking 200 business cards and giving them all some sort of sticker. One has an extra-special sticker, and the person that presents the extra-special sticker wins a prize! “Just an idea on how a small business could get in the gift bag game without breaking the bank. This isn’t the Oscars where everyone gets Beats By Dre in their gift bags.” – a wise Melissa.

(Not pictured: the SMOOTHIE booth next door!)

So that’s what I did! I drew up a couple of whales, printed them on some Avery address labels, and stuck them to the back of 200 business cards. It cost about $6 for the entire project, and the winner got to pick any two bags from my table.

(Can you spot the winning whale?)

Obviously not everyone checked their bags to see what was inside, not everyone came to see if they were a winner, and not everyone will scope out my Etsy shop at a later date.  But it definitely drove people to my table and I’ve had a few local orders since the event. So, success!

 

 

 

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Weekly Sale: Pencil Cases

It’s back to school time! Well, almost. But people are getting ready for back to school, so I’m having a pencil case sale this week!

20% off both styles (classic & slim)!

Discount is applied AUTOMATICALLY! Thank goodness Etsy added this feature because coupon codes for a specific sale can be such a hassle.

Online only! Ends this Saturday!

Find the complete selection here: https://www.etsy.com/shop/TheTragicWhale/items?section_id=1

We’re back on the fair circuit!

I’m super excited to share that I’m back at vending! I kicked it off last Friday at the Space’s Newbury Street First Friday Event, and it was so much fun. I’m definitely going to sign up for future First Fridays with them.

I’ve signed up for the Leominster Marketplace for the season and plan to be there every 2nd Saturday of the month. I also signed up for the Westminster Cracker Festival, which is at the end of October. I’m hoping to add a few more to the list, so if you’re interested you should definitely check out the “Events” page!

New in the Shop: Pin Cushions

A few years ago, I made a pin cushion out of a plastic dinosaur. It was fun, and it quickly became my most-used pin cushion. I made an extra and put it in the shop, and since then have wanted to add more. So I (finally) did!

As an aside: most people know that it takes me AGES to finish projects for them. Like, YEARS. Like, HALF A DECADE. It’s one of the reasons I don’t like to take on custom orders for my shop. But even my own projects take me forever, so at least I’m consistent?

Anyway, I made a couple of dinosaurs:

And a couple of other animals:

You can find them now in the Housewares section!

Sales Stats- Q1

Last year, I had an unadvertised promotion where I sent mini pouches out with some orders. I wanted to see if it drove sales, but I had no way to measure this information.

So I dove into 2018 with a sales-measuring plan. I had a sale every week from January through March, aka Quarter 1. Some I advertised, some I didn’t. Some were for specific shop sections, some offered free shipping, and some had a minimum item requirement. And this is what I learned:

1) Sharing product images or sales details on social media drove people to the shop, but most sales still came from people browsing Etsy.

2) Sales requiring a purchase of 2+ items yielded more sales of 2+ items, but not significantly.

3) Item requirement was more successful than money requirement. Buy 2+ items & save 15% did better than spend $25, save 15%.

4) Sales for specific sections of the shop didn’t seem to yield more sales to those sections.

5) Just running a sale, ANY sale, increased traffic to my shop. I think it’s Etsy sale algorithm, where they’ll actually advertise sales and let you pick if you’re looking for free shipping.

Moving forward: Etsy is pushing free shipping. They want sellers to offer it, even when the sellers don’t think it is best for their shop. So Q2 is going to focus on shipping. I’m starting with fixed $2 domestic /$10 international shipping fees and have raised some prices in the shop to offset the price difference. I’ll let you know how it goes!

 

New in the Shop: Sugar City!

I’m super excited to announce the launch of Sugar City– a collection made from my very own fabric designs! I’ve been working on this for about a year; playing with my process and deciding my favorite designs so far. My husband got me the Spoonflower Handbook for Christmas last year, and my sister-in-law & her husband got me the Spoonflower Starter Kit for Christmas this year, which also includes a color guide and fabric samples. These resources have been immensely helpful in my journey and I highly recommend them to anyone who has an idea but doesn’t know quite how to start. Thank you, Norm, Jess, and Doug!

I work primarily with paper, scan the images into the computer, and change the background color to match the color guide. I leave the main image untouched (usually) and in some cases you can see the imperfections in the paper. I think it’s really neat!

To celebrate, all Sugar City bags are 20% off this week! Discount applied automatically.

 

(“Gear Art.” I made this with a Spirograph)

(“Dancing Planet” was originally called “Hula Hoopin’ Saturn” but I felt like it didn’t have enough rings.)

(“Judy Meets the Angler” is taken right from my second Tragic Whale Story: Louis’s New Friend)

(“Panda and his Bone” first appeared on the blog in 2011!)

(“Platypus on Purple.” Platypuses are under-represented in pop culture. But so cute!)

(“Buttered Toast” because I like breakfast.)

(“In The Trees.” This was my first attempt at a seamless, repeating pattern.)

Let me know what you think!

New in the Shop: Pins!

Kicking off the new year with a new addition to the shop: little pins! I got a message via Etsy not too long ago asking how difficult it would be to take the chain off of my sweater pins to wear them as separate pins. It’s SUPER easy, but it got me thinking that maybe I should offer stand-alone pins? So I’m giving them a go.

(find it here)

They’re priced at $3.50 and double as tie tacks.

(find it here)

(find it here)

They’re scattered in the “Accessories” section. Check them out and let me know what you think!


Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

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It's Fluff! Curious, master napper, likes to try new veggies.

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