Ladies’ Night Gift Bag Promotion

A few weeks ago, I was a vendor at Leominster’s Ladies’ Night Out event. It was pretty neat- they close down a street next to Monument Square and everyone sets up in the street! They put together gift bags for the first 200 ladies to arrive, and vendors were encouraged to donate something for the bags. But I’m not in a position to donate 200 bags! What could I do?

(First time EVER remembering to take a picture of an event, not just my table area).

My friend at City Hall had the solution. She suggested taking 200 business cards and giving them all some sort of sticker. One has an extra-special sticker, and the person that presents the extra-special sticker wins a prize! “Just an idea on how a small business could get in the gift bag game without breaking the bank. This isn’t the Oscars where everyone gets Beats By Dre in their gift bags.” – a wise Melissa.

(Not pictured: the SMOOTHIE booth next door!)

So that’s what I did! I drew up a couple of whales, printed them on some Avery address labels, and stuck them to the back of 200 business cards. It cost about $6 for the entire project, and the winner got to pick any two bags from my table.

(Can you spot the winning whale?)

Obviously not everyone checked their bags to see what was inside, not everyone came to see if they were a winner, and not everyone will scope out my Etsy shop at a later date.  But it definitely drove people to my table and I’ve had a few local orders since the event. So, success!

 

 

 

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Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

August 2018
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It's Fluff! Curious, master napper, likes to try new veggies.

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