The (Secret) May Promotion

I wanted to do some sort of shop promotion without having to come up with a coupon code and then spam social media for the duration of it. Instead, I sent a mini pouch blind bag along with every order placed in May. You might be thinking, “What kind of a promotion is this?” It’s a Secret Promotion! One in which I didn’t have to feel bad about if I forgot to do it. But I didn’t forget! Everyone got a mini pouch blind bag!

Some Flaws:
– It was a secret! I know it didn’t drive [new] sales and I don’t know if it encouraged shoppers to leave feedback.
– What if repeat buyers from May 2017 now expect a mini pouch with every order?

Some Pros:
– I have no idea! No one mentioned them.

In the past, I’ve had sort-of-annual sales (like the Summer Sale!). It’s definitely fun to have an annual sale because it can give people something to look forward to! But I haven’t done too much shop-related sewing since before Christmas and my inventory is feeling a little stale. It seemed like a great opportunity to try something new. I’m not sure if I’ll continue this promotion but I’m glad I gave it a go.

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3 Responses to “The (Secret) May Promotion”


  1. 1 Make Something Mondays October 31, 2017 at 11:00 pm

    What a cute idea! I love the secret promotion concept. How did it go?

    • 2 TheTragicWhale November 14, 2017 at 3:02 pm

      I have no idea! I got the same amount of reviews as I normally do and I don’t know if it will drive repeat buyers or not. I don’t know if it’s too soon to tell…? Or if it depends more on the person and less on the promotion. I might try an every-other approach next year and see if that gives me more concrete statistics.


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Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

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It's Fluff! Curious, master napper, likes to try new veggies.

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