Shout out to Aerie!

Aerie, the American Eagle underwear brand, decided that they aren’t going to retouch their models anymore.

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WHOA, WHAT?! Yeah, that’s what I said. No photoshopping, tweaking, editing, erasing. Nothing. What you see if how they look. Covered in moles? Face blemish? Tattoo? Those weird skin wrinkles we get when we sit and twist a little sideways? All there.

Look! This girl has a piercing hole in her belly button!

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And this one has a tattoo! And curves!

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The shift from the “ideal” woman to a more realistic woman is something I wish started 10 years ago, when I was a teenager. Not that I tried to change my body to fit into a special mold, but I did spend years hiding in boys clothes because I didn’t know what to do with myself. I only have a few cousins left at this formative and confusing age, and I can only hope that this trend in advertising continues (strong and confident women with beautiful and REAL bodies) and they become comfortable with themselves years earlier than I did.

The reception seems to be good so far, from E News saying the models look happier, to more than 3 minutes of positive air time on Good Morning American.

I have pictures of my grandmother, always a curvy woman, rocking her body at the beach in the 50s. She looks so happy, so confident.  I know that some of that was just her personality and strong will, but she was also comfortable in her own skin. Had I found these pictures in high school, would I have looked at myself differently? Will seeing un-edited women in advertising positively effect how my cousins views themselves?

What do you think of these new ads?

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2 Responses to “Shout out to Aerie!”


  1. 1 Jay March 29, 2014 at 3:24 am

    I think that this is great and that more brands should do the same thing, if only to make it easier for girls to see how an outfit will look on their actual body instead of just a super-thin Photoshopped body. I already loved Aerie, but now I love them even more!


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