Archive for March 18th, 2014

Shout out to Aerie!

Aerie, the American Eagle underwear brand, decided that they aren’t going to retouch their models anymore.

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WHOA, WHAT?! Yeah, that’s what I said. No photoshopping, tweaking, editing, erasing. Nothing. What you see if how they look. Covered in moles? Face blemish? Tattoo? Those weird skin wrinkles we get when we sit and twist a little sideways? All there.

Look! This girl has a piercing hole in her belly button!

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And this one has a tattoo! And curves!

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The shift from the “ideal” woman to a more realistic woman is something I wish started 10 years ago, when I was a teenager. Not that I tried to change my body to fit into a special mold, but I did spend years hiding in boys clothes because I didn’t know what to do with myself. I only have a few cousins left at this formative and confusing age, and I can only hope that this trend in advertising continues (strong and confident women with beautiful and REAL bodies) and they become comfortable with themselves years earlier than I did.

The reception seems to be good so far, from E News saying the models look happier, to more than 3 minutes of positive air time on Good Morning American.

I have pictures of my grandmother, always a curvy woman, rocking her body at the beach in the 50s. She looks so happy, so confident.  I know that some of that was just her personality and strong will, but she was also comfortable in her own skin. Had I found these pictures in high school, would I have looked at myself differently? Will seeing un-edited women in advertising positively effect how my cousins views themselves?

What do you think of these new ads?

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Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

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It's Fluff! Curious, master napper, likes to try new veggies.

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