Fluff: A Formal Introduction

At the end of December, we adopted a cat from my friend. Her name is Lady Fluff, Fluff for short (Puff if you’re my mom), and she’s presh to death. We didn’t know we could love an animal as much as we love this curious little fluffball.

When we first got her, she spent a lot of time hiding under Norm’s legs.

She drinks out of a teacup on the coffee table. She had a water bowl, and we tried two different fountains, but she wasn’t having it. We upgraded her to a giant cup and a towel place-mat.

First trip to the vet! Very suspicious.

She likes to check out what I’m working on.

She’s into games just as much as Norm!

She got a hair cut for the summer. And then got her first bath on the same day! As you can see, she loved it.

Snooze time.

Tuckered out from destroying some paper.

I still don’t know how this happened.

What is this trickery?!

Norm got Snapchat just to send me cat snaps!

I started making videos when she tries new food. She makes the BEST faces, and I’ll share them as soon as I figure out how to get them out of my phone.

And that’s Fluff!

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Recent Projects

I made some cool bags for my sister-in-law with this AMAZING Beauty and the Beast fabric she nabbed:

I took a special order for some mustache pencil cases:

I used some Harley Davidson bandannas to make mini pouches and makeup bags for a former coworker:

I went on the hunt for Bruins fabric, also for a former coworker:

I spent some time time designing Tofu fabric for my husband’s cousins! Tofu is their adorable pup :D

I still have a couple of long-outstanding projects I’m planning to wrap up this year, so keep en eye out for those!

Weekly Sale: Pencil Cases

It’s back to school time! Well, almost. But people are getting ready for back to school, so I’m having a pencil case sale this week!

20% off both styles (classic & slim)!

Discount is applied AUTOMATICALLY! Thank goodness Etsy added this feature because coupon codes for a specific sale can be such a hassle.

Online only! Ends this Saturday!

Find the complete selection here: https://www.etsy.com/shop/TheTragicWhale/items?section_id=1

We’re back on the fair circuit!

I’m super excited to share that I’m back at vending! I kicked it off last Friday at the Space’s Newbury Street First Friday Event, and it was so much fun. I’m definitely going to sign up for future First Fridays with them.

I’ve signed up for the Leominster Marketplace for the season and plan to be there every 2nd Saturday of the month. I also signed up for the Westminster Cracker Festival, which is at the end of October. I’m hoping to add a few more to the list, so if you’re interested you should definitely check out the “Events” page!

New in the Shop: Pin Cushions

A few years ago, I made a pin cushion out of a plastic dinosaur. It was fun, and it quickly became my most-used pin cushion. I made an extra and put it in the shop, and since then have wanted to add more. So I (finally) did!

As an aside: most people know that it takes me AGES to finish projects for them. Like, YEARS. Like, HALF A DECADE. It’s one of the reasons I don’t like to take on custom orders for my shop. But even my own projects take me forever, so at least I’m consistent?

Anyway, I made a couple of dinosaurs:

And a couple of other animals:

You can find them now in the Housewares section!

Sales Stats- Q1

Last year, I had an unadvertised promotion where I sent mini pouches out with some orders. I wanted to see if it drove sales, but I had no way to measure this information.

So I dove into 2018 with a sales-measuring plan. I had a sale every week from January through March, aka Quarter 1. Some I advertised, some I didn’t. Some were for specific shop sections, some offered free shipping, and some had a minimum item requirement. And this is what I learned:

1) Sharing product images or sales details on social media drove people to the shop, but most sales still came from people browsing Etsy.

2) Sales requiring a purchase of 2+ items yielded more sales of 2+ items, but not significantly.

3) Item requirement was more successful than money requirement. Buy 2+ items & save 15% did better than spend $25, save 15%.

4) Sales for specific sections of the shop didn’t seem to yield more sales to those sections.

5) Just running a sale, ANY sale, increased traffic to my shop. I think it’s Etsy sale algorithm, where they’ll actually advertise sales and let you pick if you’re looking for free shipping.

Moving forward: Etsy is pushing free shipping. They want sellers to offer it, even when the sellers don’t think it is best for their shop. So Q2 is going to focus on shipping. I’m starting with fixed $2 domestic /$10 international shipping fees and have raised some prices in the shop to offset the price difference. I’ll let you know how it goes!

 

New in the Shop: Sugar City!

I’m super excited to announce the launch of Sugar City– a collection made from my very own fabric designs! I’ve been working on this for about a year; playing with my process and deciding my favorite designs so far. My husband got me the Spoonflower Handbook for Christmas last year, and my sister-in-law & her husband got me the Spoonflower Starter Kit for Christmas this year, which also includes a color guide and fabric samples. These resources have been immensely helpful in my journey and I highly recommend them to anyone who has an idea but doesn’t know quite how to start. Thank you, Norm, Jess, and Doug!

I work primarily with paper, scan the images into the computer, and change the background color to match the color guide. I leave the main image untouched (usually) and in some cases you can see the imperfections in the paper. I think it’s really neat!

To celebrate, all Sugar City bags are 20% off this week! Discount applied automatically.

 

(“Gear Art.” I made this with a Spirograph)

(“Dancing Planet” was originally called “Hula Hoopin’ Saturn” but I felt like it didn’t have enough rings.)

(“Judy Meets the Angler” is taken right from my second Tragic Whale Story: Louis’s New Friend)

(“Panda and his Bone” first appeared on the blog in 2011!)

(“Platypus on Purple.” Platypuses are under-represented in pop culture. But so cute!)

(“Buttered Toast” because I like breakfast.)

(“In The Trees.” This was my first attempt at a seamless, repeating pattern.)

Let me know what you think!


Hello, I’m Kerry! Maker. Sewist. Fan of all things bright.

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It's Fluff! Curious, master napper, likes to try new veggies.

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